Provides advanced statistical methods to describe and predict customers' purchase behavior in a non-contractual setting. It uses historic transaction records to fit a probabilistic model, which then allows to compute quantities of managerial interest on a cohort- as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This package complements the BTYD package by providing several additional buy-till-you-die models, that have been published in the marketing literature, but whose implementation are complex and non-trivial. These models are: NBD, MBG/NBD, BG/CNBD-k, MBG/CNBD-k, Pareto/NBD (HB), Pareto/NBD (Abe) and Pareto/GGG.
Version: | 1.0.1 |
Depends: | R (≥ 3.2.0) |
Imports: | Rcpp, BTYD (≥ 2.3), coda, data.table, mvtnorm, bayesm, stats, graphics |
LinkingTo: | Rcpp |
Suggests: | testthat, gsl, covr, knitr, rmarkdown, lintr (≥ 1.0.0) |
Published: | 2016-12-14 |
Author: | Michael Platzer [aut, cre] |
Maintainer: | Michael Platzer <michael.platzer at gmail.com> |
BugReports: | https://github.com/mplatzer/BTYDplus/issues |
License: | GPL-3 |
URL: | https://github.com/mplatzer/BTYDplus#readme |
NeedsCompilation: | yes |
Materials: | README NEWS |
CRAN checks: | BTYDplus results |
Reference manual: | BTYDplus.pdf |
Vignettes: |
Customer Base Analysis with BTYDplus |
Package source: | BTYDplus_1.0.1.tar.gz |
Windows binaries: | r-devel: BTYDplus_1.0.1.zip, r-release: BTYDplus_1.0.1.zip, r-oldrel: BTYDplus_1.0.1.zip |
OS X El Capitan binaries: | r-release: BTYDplus_1.0.1.tgz |
OS X Mavericks binaries: | r-oldrel: BTYDplus_1.0.1.tgz |
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